Cows and Mid Strength Beer
As I crack open my cold tinnie of XXXX gold, up here at the Palmer River roadhouse, somewhere in between Cooktown and the middle of nowhere, I lean back in my flower printed campervan that attracted the death stares of some of the khaki covered locals when I rolled in.
Cows remind me of new small business relationships. I've lost count at the amount of conversations I've had with other small businesses hoping to build a relationship.
What I've realised is that business relationships are no different from personal relationships, we need to give them time to grow. In the same way we don't try to force a personal relationship to work and we don't rush the other person, the same has to be said for business.
When we rush into business relationships, believing them to be beneficial to both parties, then when we realise our values and vision are different, we get upset and have a break up. When in reality, if we'd taken the time to meet, discuss over several catch ups in differing environments, we might of avoided this in the first place.